Craft a unique LinkedIn description
to pursue unique opportunities

What is the LinkedIn description?

Have you joined this social network yet? And now, what's next?

One of the initial steps you'll need to take is crafting your LinkedIn description. In fact, as the OCC blog explains: 'The "About" section is perfect for providing a concise overview of your professional profile. You can guide yourself with these questions: Who are you? How many years of experience do you have and in which field? What are your strengths?'

Once you've pondered these questions, leveraging the 2600 characters available, you can create a compelling professional summary. While it's recommended to keep it concise, don't fret if you find yourself staring at the blank space, especially if it's your first LinkedIn summary.

As you explore examples, you'll notice that effective LinkedIn descriptions aim to encapsulate your professional journey or highlight activities you excel at, potentially aligning with the needs of others.

Why is the LinkedIn description important?

The LinkedIn description is crucial because it's one of the first elements you notice when visiting a profile. Imagine your LinkedIn profile description as the first impression you want to make, akin to the smile you greet someone with when you're introduced. This is where the relevance of this field truly shines.

Another key point when crafting a compelling professional summary is that if a recruiter comes across your profile, they should get a sense of your skills and abilities, making you a potential candidate for their vacancy.

Moreover, thanks to your LinkedIn professional summary, individuals with similar knowledge or positions may add you to their network. Furthermore, freelance clients might approach you for your services.

It becomes one of the fundamental elements guiding the creation of your personal brand. Additionally, having a clear and precise LinkedIn description will greatly enhance your chances of positioning yourself as one of the top profiles on LinkedIn.

Do you realize all the benefits of having your LinkedIn summary, even without experience?

What to put in my LinkedIn description?

Now it's time. The moment you've been waiting for. You already know what LinkedIn descriptions are and understand their relevance.

So, it's time to write one of the best LinkedIn descriptions: yours.

To start, think about your entire professional experience, from the degree you studied to your current job or the last position you held. That could be a great idea to start your LinkedIn profile description. So, you can concisely outline the areas where you excel or have the most experience.

Don't hesitate to include or explain your values, major achievements, awards. Add as many skills as possible, but only the most important ones. This will make it easier for you to stand out among other profiles.

Use a fresh, light, yet very professional tone when writing your LinkedIn description, as you'll also be showcasing your personality through this text.

Keep your LinkedIn description and profile updated, as the algorithms of this social network will favor your profile to appear more easily.

Ensure that your writing is in the first person, using the "I" pronoun, as it will create a sense of greater closeness between the recruiter or your next client and you.

If possible, also write LinkedIn descriptions in other languages, as this will allow anyone who views your profile to know which other languages you dominate.

Likewise, take advantage of including hashtags, emojis, call to actions, and all the new features of LinkedIn in order to make the most of all the tools that this social network offers.

In addition to the above, the Medium blog mentions a valuable tip for writing your LinkedIn profile description: "Recruiters search for keywords, look for the most used words in the area you're aiming for, and make sure to include them throughout your profile."

What NOT to include in a LinkedIn description?

If you consider that your LinkedIn profile description is the first step in developing your personal brand and captivating recruiters, then keep the following in mind:

• Avoid only stating what you do. Add how you do it, through which software, and mention which strategies have yielded results. Remember, you are looking to sell yourself to companies, clients, or potential partners.
• Do not copy and paste what you have already included in your CV, as there are other sections in your profile for that. Instead, highlight your best skills, soft skills, and all your achievements in general.
• Leaving your LinkedIn description blank, as this way you will be missing out on an excellent opportunity to stand out among other profiles.